Creating lifestyle medical product photography can be challenging. Because of patient confidentiality rules and patient safety, it can almost never be done “in the real world.” There are complications not found with other product photography. Instead we create lifestyle photos in a studio setting using models and a demo device.
On White Product Photography
The customer had a need for on white photos of their product for use in their marketing material. This is pretty straight forward with a cyclorama wall and appropriate lighting. The only complication is a need to retain contract on the while and light grey portions of he devices.
During the shoot we captured a variety of angles, close ups and “full body” medical device portraits.
Lifestyle Medical Product Photography
With that out of the way, we moved on to the lifestyle medical production photography with our models. The market for this device is older patients and so we made sure to have both a male and female model of the proper demographic. During a shoot like this we create a lot of variations on a theme.
The goal was to showcase the design of the product, and also realistic use scenarios. In fact, the company had trained representatives there that helped actually set up the devices. Our models got to experience the therapies both provide.
By the end of the day we delivered around 750 possible images for selection and retouching. The images documented the process of using the devices for patients and also showcased their design. Ultimately the images will be used for both marketing and training material.
Josh loves pushing the boundaries of what is possible with photography. He spends much of his personal photography time working with multi-flash lighting setups on location. He loves crafting a photo shoot to solve a clients problems whether it is on location or in the studio.
Josh is a Texas native and long time Pflugerville resident. He started his photography business in 2009 and has never looked back. His photo business even allowed him to be daddy-day-care before his two sons reached school age. Over the years his business has expanded to include just about every type of photography including wedding, automotive, editorial portraits, corporate events, sports and food. Through it all, he has continued to love wedding photography for genuine moment, the fast pace and the diversity of subjects it offers. Josh is a co-founder of North Austin Pfoutographic Society and a resident instructor at Precision Camera & Video in Austin, Tx.