Lifestyle commercial apparel photography is all about showing the product in use. Got That Sportswear makes apparel for men and woman. Like AzulOx, GTS is a local company from Pflugerville working to serve the needs of folks in the boxing world among other sports.
Got That Sportswear works with a number of boxers in Houston at Main Street Boxing and in particular Mason Menard. He was prepping for an upcoming fight so we packed our bags and made the short drive from Austin to Houston.
The gym had tons of character and we wanted to give the photos a uniform look. Mason was wearing a green GTS shirt for the shoot so we went with a green hue. Green may seem like a strange choice, but it gives the photos a look that feels gritty . It fit well with the gritty boxing gym and florescent lights.
Our goal was to capture a workout session with Mason. We wanted to give the audience a taste of what it is like to be a professional boxer. It’s a profession that involves long days, a lot of sweat and a fair amount of pain.
Boxers aren’t in it alone. Mason is surrounded by fellow boxers who train with him and his coach. It was important to capture that part of his training as well. They push him and that is a key part of any sport, even something seemingly solo like boxing.
Lifestyle shoots like this are a voyeuristic pleasure. We step into a world we don’t personally inhabit, even if just for a few hours. Seeing the daily work a boxer like Mason does to stay at the top of his game is inspiring. He works hard training for fights and his record shows what that type of dedication can do. His 34-3 record with 24KO’s is proof.