product

Got That Sports Wear 2018

December 6, 2018 by Josh Baker

Lifestyle commercial apparel photography is all about showing the product in use. Got That Sportswear makes apparel for men and woman. Like AzulOx, GTS is a local company from Pflugerville working to serve the needs of folks in the boxing world among other sports.

Got That Sportswear works with a number of boxers in Houston at Main Street Boxing and in particular Mason Menard. He was prepping for an upcoming fight so we packed our bags and made the short drive from Austin to Houston.

The gym had tons of character and we wanted to give the photos a uniform look. Mason was wearing a green GTS shirt for the shoot so we went with a green hue. Green may seem like a strange choice, but it gives the photos a look that feels gritty . It fit well with the gritty boxing gym and florescent lights.

Our goal was to capture a workout session with Mason. We wanted to give the audience a taste of what it is like to be a professional boxer. It’s a profession that involves long days, a lot of sweat and a fair amount of pain.

Boxers aren’t in it alone. Mason is surrounded by fellow boxers who train with him and his coach. It was important to capture that part of his training as well. They push him and that is a key part of any sport, even something seemingly solo like boxing.

Lifestyle shoots like this are a voyeuristic pleasure. We step into a world we don’t personally inhabit, even if just for a few hours. Seeing the daily work a boxer like Mason does to stay at the top of his game is inspiring. He works hard training for fights and his record shows what that type of dedication can do. His 34-3 record with 24KO’s is proof.

Hawkins Furniture – Product Photography of Unique Wooden Creations

September 27, 2018 by Andrew Fritz

Hawkins Furniture is a company we’ve worked with before. Hawkins makes world class rustic furniture that celebrates the character of the wood. He creates pieces from slabs and reclaimed material such as flooring or old bowling ally lanes. When creating rustic furniture product photography, I highlight the beauty of the materials it is created from. The photos celebrate the individual variations in the pieces, the character of the wood and the warmth it brings to any space.

Speed is of the Essence

Many of the finishes are high gloss and that creates an entire set of difficulties with glare and reflection. Solving those issues requires careful positioning of light sources as well as proper use of a circular polarizing filter. I balance that effort with the need to photograph all the desired pieces in the allotted window of time.

Multiple Angles

One of the main pieces we were there to photograph was this beautiful and totally unique mesquite table. Hawkins made the base from a large (and extremely heavy) mesquite stump paired with a large mesquite log and crotch.

There is no way one photo could do a piece like this justice. Instead we start by capturing a photo to show the entire table in context and then drill in on details.

We Love Repeat Customers

We’ve photographed for Hawkins Furniture before. The first time Josh and I spent an entire day at his shop documenting numerous pieces. It was his first time cataloging much of his work. This shoot was much smaller in scope. I worked alone to photography a few items that were unique in Hawkins portfolio of furniture. While I was there I photographed the other items in his shop before they were delivered to the customers.

Rustic Behind the Scenes Photography

I also stepped away from photographing the furniture to capture some photos of Hawkins and his staff working on incomplete pieces.

Lifestyle Medical Product Photography

September 20, 2018 by Josh Baker

Creating lifestyle medical product photography can be challenging. Because of patient confidentiality rules and patient safety, it can almost never be done “in the real world.” There are complications not found with other product photography. Instead we create lifestyle photos in a studio setting using models and a demo device.

On White Product Photography

The customer had a need for on white photos of their product for use in their marketing material. This is pretty straight forward with a cyclorama wall and appropriate lighting. The only complication is a need to retain contract on the while and light grey portions of he devices.

During the shoot we captured a variety of angles, close ups and “full body” medical device portraits.

Lifestyle Medical Product Photography

With that out of the way, we moved on to the lifestyle medical production photography with our models. The market for this device is older patients and so we made sure to have both a male and female model of the proper demographic. During a shoot like this we create a lot of variations on a theme.

The goal was to showcase the design of the product, and also realistic use scenarios. In fact, the company had trained representatives there that helped actually set up the devices. Our models got to experience the therapies both provide.

By the end of the day we delivered around 750 possible images for selection and retouching. The images documented the process of using the devices for patients and also showcased their design. Ultimately the images will be used for both marketing and training material.

Custom Stock Photography for Urban Airship

July 10, 2017 by Kari Burke

AzulOx traveled to Portland, OR to work with Urban Airship. We shot custom stock images for use on their website, and used editorial lifestyle photography styles to capture it.

Urban Airship provides mobile engagement services companies to keep in contact with their customers in a personal way.

Editorial Lifestyle Photography

Editorial lifestyle photography is fun; we used clean lines and bright colors with great models to advertise their product. Lifestyle photography aims to capture people doing real life things in an artistic way. A great lifestyle photo is simple, eye-catching, and interesting. A great editorial photo tells a story. With a skilled photographer, a picture of two women looking at a phone suddenly turns into an interesting story. Even though it seems like a simple scene, you can see the interaction happening between the women.

Fun fact: the woman on the left wasn’t a hired model, but rather a staff member of Urban Airship. She stepped in front of the camera because we were short a person the day of the shoot, and she did an amazing job.

Because Urban Airship is a Portland startup company, we incorporated a professional yet relaxed and carefree style into the photos. Doing an editorial shoot means a little bit more artistic freedom. The use of negative space makes the model in the picture stand out, and the lines in the wall give the eye something to follow towards the woman as an off-centered focal point.

You may have noticed the green on the electronics in some of the pictures. We shot all of the electronics with green tape on the screen. If you’ve ever heard of a green screen, it’s the same concept. This way, Urban Airship could easily edit the devices in the pictures with screenshots of their products or services in action.

We had a great team all around for this shoot, and had so much fun working in Portland. We can’t wait to go back!

Product Photography – Rockwell Masks

May 16, 2017 by Kari Burke

Product photography is a great way to promote your business, especially if you have a unique product. We encounter a lot of skilled artists that haven’t been able to document their work yet. Artisans are amazing because of the time and effort spent on the craft to deliver a one of a kind product. Many times, that leaves less time to promote the actual product. We team up with artisans with a passion for their work to get their product seen. When beautiful pictures with stunning color attract potential customers to your business, you can continue creating incredible works of art.

Cosplay and Masquerade Masks

We had the pleasure of taking some of the first product photos for Rockwell Masks. We met William at Tacticon 2016, where we brought a studio set up and onsite printer for some of the best cos players in the country. He brought his masks and set up a booth for the players to shop. Each mask is hand crafted from genuine leather, and then hand painted with the finishing detail.