AzulOx traveled to Portland, OR to work with Urban Airship. We shot custom stock images for use on their website, and used editorial lifestyle photography styles to capture it.
Urban Airship provides mobile engagement services companies to keep in contact with their customers in a personal way.
Editorial Lifestyle Photography
Editorial lifestyle photography is fun; we used clean lines and bright colors with great models to advertise their product. Lifestyle photography aims to capture people doing real life things in an artistic way. A great lifestyle photo is simple, eye-catching, and interesting. A great editorial photo tells a story. With a skilled photographer, a picture of two women looking at a phone suddenly turns into an interesting story. Even though it seems like a simple scene, you can see the interaction happening between the women.
Fun fact: the woman on the left wasn’t a hired model, but rather a staff member of Urban Airship. She stepped in front of the camera because we were short a person the day of the shoot, and she did an amazing job.
Because Urban Airship is a Portland startup company, we incorporated a professional yet relaxed and carefree style into the photos. Doing an editorial shoot means a little bit more artistic freedom. The use of negative space makes the model in the picture stand out, and the lines in the wall give the eye something to follow towards the woman as an off-centered focal point.
You may have noticed the green on the electronics in some of the pictures. We shot all of the electronics with green tape on the screen. If you’ve ever heard of a green screen, it’s the same concept. This way, Urban Airship could easily edit the devices in the pictures with screenshots of their products or services in action.
We had a great team all around for this shoot, and had so much fun working in Portland. We can’t wait to go back!