Selling exotic cars is a little different than listing an old minivan on Craigslist. Cell phone photos won’t cut it, and neither will merely decent photos taken by a “pro”. You need real automotive photography to showcase exotic vehicles. Silicon Autogroup, in Spicewood, Texas, specializes in exotic cars, trucks and SUVs. Really, they love anything that is over the top, and so do we. One of their recent acquisitions is a 2019 Lamborghini Urus. It’s one of an ongoing set of cars we are photographing for them as their inventory shifts and changes.
For me, Lamborghini is always associated with the ridiculous (and I mean that in the best possible way) and insanely dangerous Diablo. SUVs aren’t even on the first page of the list of things that come to mind. But, the Urus isn’t the first Lamborghini SUV. They built the LM200 as a true off-road vehicle in the 1980s and they also (still) make tractors. They should be pretty good at building off-road vehicles. With access to Audi’s inventory of parts, they also gain a huge bump in reliability.
We didn’t get to take this Lambo out and thrash it for any fun photos on the open road or off it (it’s for sale after all). Instead we worked inside Silicon’s building. Our goal was to capture the Urus’s “best side”. In a way, this is just like doing portraits. You help show the world the best (or most interesting) side of your subject.
As noted by Jeremy Clarkson, the Urus is a bit calm for a Lambo, if very fast. This particular Urus was a beautiful and sedate metallic silver.
Of course, that is offset by the cherry red interior. The space feels special with the stitched leather, futuristic controls and other details.
I particularly like the airliner throttle inspired center console.
Many of the elements of this car, such as the center console, are great visually from numerous angles. Their form is interesting to look at even if you aren’t driving the Urus.
Of course we took a lot more photos of this beautiful SUV. I’m just sharing a few of my favorites here. Check them out over at Silicon Autogroup’s listing for the car.